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Under Armour shifts strategy to invest in product and brand
Under Armour Marketing Strategies in 2021: Rebuilding a Brand
How Under Armour is using technology to help consumers during the pandemic - Baltimore Business Journal
Nike & Under Armour: Similarity in Strategy, Difference in Sales | Sports World
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4 Ways Under Armour Grew To Steal Adidas' #2 Spot
With Under Armour shares declining, Kevin Plank lays out strategy for future growth - Baltimore Business Journal
What is Under Armour's Email Marketing Strategy? | BluCactus
