Since 2014, we clowns at Climate Stew we have been advocating comedy as part of the climate action figure’s toolbox. It is not the only way to get the message across, but it is a potent one.
Yale Climate Connections reports on a series of comic ads in Ontario, Canada created by the provincial government. They use humor as a hook to raise awareness about climate change.
Climate change has very serious consequences. But to attract public attention, Ontario, Canada has created a series of videos that are … well, silly. Take this one, in which a man fails to impress his wife with an amazing fish story:
[Save the Fish Stories PSA]
Husband: With climate change, higher temperatures in our lakes could mean less trout. That means fewer great fishing stories. Like that time up north when…
Wife: (deadpan) You caught a fish?
Here is a great sample:
I imagine there can be a really funny one about maple syrup as an endangered specie, but that might be to tragic of a story to tell.
Take a listen to the short report and hear samples of some of the other ads.