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File photo dated October 13, 2020 of Louis Vuitton (LVMH) logo in Cannes, France. Vendome sold part of the brand rights of its name to Louis Vuitton. In 2018, shortly after the
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Wake Up, Italy!!!/Wake Up, Italy!!! Why brands must cooperate to compete – international luxury management
![File photo dated September 5, 2012 of Louis Vuitton (LVMH) logo in Deauville, France. Vendome sold part of the brand rights of its name to Louis Vuitton. In 2018, shortly after the File photo dated September 5, 2012 of Louis Vuitton (LVMH) logo in Deauville, France. Vendome sold part of the brand rights of its name to Louis Vuitton. In 2018, shortly after the](https://c8.alamy.com/comp/2EAY1G6/file-photo-dated-september-5-2012-of-louis-vuitton-lvmh-logo-in-deauville-france-vendome-sold-part-of-the-brand-rights-of-its-name-to-louis-vuitton-in-2018-shortly-after-the-announcement-of-the-flagship-brand-of-the-lvmh-group-of-its-intention-to-set-up-a-leather-goods-workshop-in-this-small-town-of-loir-et-cher-located-less-than-200-kilometers-south-of-paris-france-the-municipality-sold-the-vendome-brand-for-10000-euros-for-its-leather-products-it-did-it-again-at-the-start-of-the-year-ceding-her-brand-for-the-same-amount-this-time-for-jewelry-products-photo-by-nicolas-briqueta-2EAY1G6.jpg)