Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it's really paying off | South China Morning Post
![Can't afford Gucci? Eat at their restaurant instead. Selling a luxury brand experience to millennials and Gen Z in South Korea through food | South China Morning Post Can't afford Gucci? Eat at their restaurant instead. Selling a luxury brand experience to millennials and Gen Z in South Korea through food | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/10/25/75082097-7220-4c4c-8824-cf1ad9f646b7_bbb04ac1.jpg?itok=NsXy-bvK&v=1666667367)
Can't afford Gucci? Eat at their restaurant instead. Selling a luxury brand experience to millennials and Gen Z in South Korea through food | South China Morning Post
![Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion — Équité Gucci banned fur and put men in lipstick – now the gender-fluid, sustainable MX Project sets new standards for Gen Z-friendly luxury fashion — Équité](http://static1.squarespace.com/static/5903be40db29d65078192279/59332f59ff7c503b739b4719/5f2085bab832741f1cc7bdce/1595967303826/408aef4a-cfcb-11ea-88dd-6bec610be4a6_image_hires_130143.jpg?format=1500w)