Kristen Pope over at Yale Climate Connections writes about how people are growing used to extreme weather. The new normal has not translated into action around climate change.
Quoting Francis Moore, assistant professor of environmental science and policy at the University of California, Davis, Pope writes:
“What we show is that, if you have unusual temperatures and this is the first you’ve ever experienced it, that generates a big change on Twitter and people are talking about it a lot,” Moore says. “But if you have that same change … two years in a row, then people begin to stop talking about it. And if you have that same change eight years in a row, then people completely stop talking about it. So what that implies is that people’s idea of normal has shifted from what it used to be to this new state that’s defined by what happened two to eight years ago. And so we’re estimating this is kind of what people think of as normal just based on the rates at which they stop tweeting about unusual temperatures when they get them repeatedly year after year.”
Moore’s recent study builds upon previous research about social media and climate change. In 2015, a PLOS ONE study analyzed tweets from September 2008 to July 2014 that used the word “climate.” The researchers found Twitter to be a valuable tool for sharing climate change information, and they wrote in the paper that “We find that natural disasters, climate bills, and oil-drilling can contribute to a decrease in happiness while climate rallies, a book release, and a green ideas contest can contribute to an increase in happiness.” They found climate change advocates were more likely to use the words than deniers.
Read the entire article for yourself: The growing frequency of extreme weather dulls people’s awareness of climate change impacts, Most people normalize extreme weather over just two to eight years, Twitter researchers say.