![Under Armour at CES highlights digital transformation efforts as clothing, wearables, apps, data merge | ZDNET Under Armour at CES highlights digital transformation efforts as clothing, wearables, apps, data merge | ZDNET](https://www.zdnet.com/a/img/resize/0b0df2a323fab58b2afcceee00cfb244d8306098/2017/01/02/e7e396f4-0198-438d-ab5d-9aa908bd5b83/ua-connected-shoes.jpg?auto=webp&width=1280)
Under Armour at CES highlights digital transformation efforts as clothing, wearables, apps, data merge | ZDNET
![Photo: Michael Phelps and Kevin Plank during Under Armour Keynote at the 2017 International CES . - LAV20170106821 - UPI.com Photo: Michael Phelps and Kevin Plank during Under Armour Keynote at the 2017 International CES . - LAV20170106821 - UPI.com](https://cdnph.upi.com/pv/upi/836b77f85c65bd5050c6cf46b5741896/USA-CES.jpg)
Photo: Michael Phelps and Kevin Plank during Under Armour Keynote at the 2017 International CES . - LAV20170106821 - UPI.com
![CES 2019: Under Armour sees increasing role for AI in fitness data tracking - Baltimore Business Journal CES 2019: Under Armour sees increasing role for AI in fitness data tracking - Baltimore Business Journal](https://media.bizj.us/view/img/11185923/under-armour-ces-2019*900xx4032-2265-0-0.jpg)
CES 2019: Under Armour sees increasing role for AI in fitness data tracking - Baltimore Business Journal
![Under Armour on X: "Built on innovation. Come swing by our booth at #CES2017 to see what's next. #IWILL https://t.co/eIWAl1fzgd" / X Under Armour on X: "Built on innovation. Come swing by our booth at #CES2017 to see what's next. #IWILL https://t.co/eIWAl1fzgd" / X](https://pbs.twimg.com/media/C1bTkPMUAAAAVWq.jpg:large)