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BIG Stories Require Better Storytelling Skills

Writing for Forbes, Solitaire Townsend recounts hearing Harrison Ford speak about climate change in a very unconventional way,

“Let’s kick this monster’s ass!” roared Harrison Ford at the Global Climate Action Summit yesterday.

Now, as a girl, Indiana Jones and Han Solo got me hooked on storytelling, character and yes, fighting monsters. So, the idea of climate change as a monster story hooked my imagination.

But there’s a problem.

Because if you review most climate messages in the media, then this story actually has two acts: man makes monster, then monster destroys man.

It’s a grand morality tale which neatly fits a primordial structure in our subconscious. This plot sings to something deep within us, a tale we’ve told since we sat around fires weaving myths in the dark.

She goes on to explain,

Climate change isn’t presented to the public as plucky rebels against the empire. Instead climate is told as a Frankenstein story: that with our avarice and vanity, we have created the horror that will ultimately defeat us.

The narrative necessity of this climate story is hard to escape. Throughout this summer of ‘hothouse earth,’ and the decades leading up to it, this human hubris story has been the basic blueprint of climate change messaging.

If you want to be a better climate communicator, I urge you to read the rest of the article. I find it thought-provoking and helpful.

The Epic Story of Solving Climate Change

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Peterson Toscano

Author: Peterson Toscano

Peterson Toscano is a quirky queer Quaker concerned about Climate Change. His website is www.petersontoscano.com

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