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Apocalypse Now? Fear Tactics and Climate Communication

Recently some climate communication experts have been freaking out about freaking out. In reaction to a New York Magazine article, The Uninhabitable World, by David Wallace-Wells, a big debate is raging about fear tactics when talking about climate change.

In my latest Citizens’ Climate Lobby podcast, we look at the different sides and some of the social science around fear and rhetoric. Joining me is Halldor Björnsson, the Head of the Atmospheric Research Group at Veðurstofa Iceland also known as the Icelandic Met Office. Also, we hear from Dr. Kristian Bjørkdahl who has earned a PhD in rhetoric and continues his studies at the Centre for Development and the Environment, at the University of Oslo. Oh, and Aristotle makes a surprise cameo appearance.


Author: Peterson Toscano

Peterson Toscano is a quirky queer Quaker concerned about Climate Change. His website is

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